Kiddo having trouble closing those peepers? Hello Melatonin. It’s a natural hormone produced by the body to regulate the sleep–wake cycle, released at night to tell the body it's time to sleep. In a pinch, the supplement supports the inner system’s journey to snoozeville.* Hello Bello’s formula also includes a proprietary Sleep Blend of Chamomile (the can-do ancient herb that helps promote tranquility and calmness*) and Lemon Balm (long used for mood and cognitive function while also giving the green light for restfulness*). Best of all? They’re super-deliciously naturally-flavored and made without artificial colors, flavors, or sweeteners, high fructose corn syrup, common allergens (wheat, gluten, eggs, peanuts), or gelatin. For occasional sleep support, kids can take 1 gummy, 30 minutes before bedtime. Be sure to brush teeth afterward! *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.