Numb away tough muscle pain, joint pain, back pain and more with the pain-fighting power of lidocaine. Aspercreme Odor Free Max Strength Lidocaine Pain Relieving Liquid is formulated with 4% lidocaine, the maximum amount allowed without a prescription. Simply roll it on the site of pain and start feeling the relief in minutes. This max-strength pain relieving liquid also targets more pain receptors than counterirritant pain relievers. Best of all, non-greasy Aspercreme dries quickly and has no odor, giving you discreet pain relief whenever and wherever you need it. Trust the #1 Odor Free Cream Brand* to deliver powerful pain relief. *Among OTC analgesics, according to Nielsen AOC sales data for 52 weeks ending 09/26/2019